Government Relations & Public Affairs

Government relations that drives growth

Avenue Public Affairs helps organizations influence policy, secure government funding, navigate regulation, and sell to government across Canada.

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We combine political insight, public sector experience, and strategic communications expertise to help leaders move from ambition to government action.

85%+ Client Success Rate
$100M+ Raised with Governments
3 Levels of Government
25+ Political Campaigns Supported
What We Do

Strategic advice for organizations that need government to move

We support clients with practical, outcomes-focused public affairs strategies that align business objectives with policy, funding, procurement, and regulatory realities.

01

Government Relations

Navigate federal, provincial, and municipal governments with clear strategy, stakeholder mapping, and disciplined advocacy.

02

Non-Dilutive Funding

Identify, position, and pursue public funding opportunities that support growth without giving up equity.

03

Procurement & Sales to Government

Build the relationships, positioning, and public sector sales strategy needed to compete for government contracts.

04

Regulatory & Policy Strategy

Shape the policy and regulatory environments that affect your organization, sector, and market opportunity.

05

Strategic Communications

Develop messages, narratives, and campaigns that resonate with government, stakeholders, media, and communities.

06

Coalition Building

Bring together aligned organizations, industry voices, and third-party validators to strengthen your advocacy position.

Why Avenue

Political acuity. Public sector knowledge. Commercial discipline.

Avenue Public Affairs understands how decisions are made inside government — and how to influence them ethically, effectively, and with a clear path to measurable outcomes.

Built for complex government environments

We help clients clarify objectives, map decision-makers, and engage the right public sector audiences at the right moment.

Focused on outcomes, not activity

Our work is designed around funding decisions, policy changes, procurement pathways, and reputation outcomes that matter.

Experienced across sectors

We support leaders in technology, defence, aerospace, energy, infrastructure, advanced manufacturing, and healthcare.

Government strategy for ambitious organizations.

From policy and regulation to funding and procurement, Avenue helps clients build credibility and momentum with government.

Knowledge & Insights

Our Latest Insights

Stay informed on government relations strategy, policy updates, and proven approaches to navigating the complex government landscape.

Funding insights
Funding

Securing Government Funding

Strategic approaches to identifying, positioning, and securing non-dilutive government funding opportunities that support growth.

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Procurement insights
Procurement

Government Procurement Strategy

Navigate complex RFP processes and build winning government sales strategies to compete for and secure government contracts.

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Policy insights
Policy

Policy & Regulatory Strategy

Shape the policy and regulatory environments that affect your organization by understanding government priorities and building strategic influence.

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What Clients Say

Trusted by organizations across Canada

Real results from real clients who've worked with Avenue Public Affairs.

★★★★★

"We collaborated with Greg's team to tap into government procurement and influence related policies. They were crucial in crafting and leading our strategic approach. Our team appreciates Avenue Public Affairs' efforts. I'd endorse them for those seeking to communicate with Canadian governments."

Jeff Keen

Chief Operating Officer, Pela

★★★★★

"We partnered with Greg's team to enhance EcoSchools Canada's brand visibility to the Canadian Government, optimizing our chances for public funding access. They were expert, diligent, and navigated numerous federal contacts proficiently."

Ryan Dyment

Co-Executive Director, EcoSchools Canada

Industries We Serve

Expertise across key sectors

We bring specialized knowledge to help organizations navigate government in these critical areas.

Technology
Defence & Aerospace
Energy
Infrastructure
Advanced Manufacturing
Healthcare
Services

Integrated public affairs support from strategy to execution.

Avenue Public Affairs provides senior-level advice and hands-on implementation for organizations navigating government, policy, procurement, and reputation challenges.

Government Relations

  • Federal, provincial, and municipal advocacy strategies
  • Decision-maker mapping and engagement planning
  • Legislative, regulatory, and political monitoring

Funding & Incentives

  • Grant and contribution program strategy
  • Budget submission and pre-budget advocacy
  • Tax credit and public financing positioning

Procurement & Market Access

  • Government procurement and public sector sales strategy
  • Stakeholder engagement with buyers and influencers
  • Positioning for pilots, demonstrations, and procurement pathways

Strategic Communications

  • Messaging, narrative development, and campaign strategy
  • Issues management and reputational risk planning
  • Stakeholder, media, and third-party communications
Who We Are

Our Leadership Team

Our high-calibre team leverages expertise and relationships to consistently achieve wins for our clients. Click any team member to learn more.

Gregory J. Stulen

Gregory J. Stulen

Managing Partner

Ed Steel

Ed Steel

Vice President, Government Relations

Hon. Wayne Easter

Hon. Wayne Easter

Senior Associate, Atlantic Canada

Why Our Team Stands Out

We combine deep government expertise, political insight, and strategic communications to deliver results.

01

Government Relationships

We've built lasting relationships with government decision-makers at federal, provincial, and municipal levels, enabling us to open doors and advance your objectives.

02

Proven Results

We measure success in outcomes: funding secured, policies influenced, contracts won, and business growth enabled. Our track record speaks for itself.

03

Strategic Expertise

We research, analyze, and strategize based on political trends, budget data, and regulatory intelligence to develop winning strategies.

Ready?

Book a Consultation

Schedule time with our team to discuss your government relations challenges and develop a winning strategy.

Get In Touch

Let's Start a Conversation

Tell us about your government relations, funding, or public affairs objectives and we'll help you develop the right strategy.

Book a Consultation

Schedule time with our team to discuss your objectives and develop a strategy.

Let's Talk
Funding

Securing Government Funding

Strategic approaches to identifying, positioning, and securing non-dilutive government funding that supports growth without giving up equity.

Government funding programs—grants, contributions, and subsidized loans—represent a powerful tool for organizations looking to grow without diluting ownership. But identifying the right programs and positioning successfully takes more than filling out an application.

At Avenue, we help clients map the full landscape of federal, provincial, and municipal funding available to their sector. We assess eligibility, evaluate competitive positioning, and develop narratives that align client objectives with government priorities—the most important factor in a successful application.

How We Approach Funding Strategy

Our approach combines political intelligence—what governments are currently prioritizing—with program expertise—what reviewers are actually evaluating. These two lenses together allow us to build compelling, well-supported funding cases that stand out in competitive processes.

We work with clients at every stage: from early-stage mapping to determine which programs are worth pursuing, through positioning and narrative development, to final application support and post-submission follow-up with program officers.

Sectors We've Supported

We've helped clients secure major public investments across clean technology, defence, health, workforce development, advanced manufacturing, agriculture, and the digital economy. Our track record spans federal, provincial, and regional funding bodies.

Key Programs & Agencies

SR&ED · NRC IRAP · ISED programs · Provincial innovation funds · Regional development agencies (CED, PrairiesCan, FedDev, ACOA) · Municipal economic development grants

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Procurement

Government Procurement Strategy

Navigate complex RFP processes and build winning government sales strategies to compete for and secure government contracts.

The Government of Canada spends over $22 billion annually on goods and services. Provincial and municipal governments spend hundreds of billions more. For organizations that want to sell to government, understanding how procurement actually works—not just how it's supposed to work—is critical.

Avenue helps clients build the relationships, positioning, and sales strategy needed to compete for and win government contracts. We assist with supplier registration, RFP interpretation, proposal development, and relationship-building with procurement officers and end-users inside government departments.

Pre-Procurement Engagement

One of the most overlooked advantages in government sales is pre-procurement engagement. We advise clients on how to shape requirements, demonstrate capability, and build familiarity with government buyers before an RFP is even released—significantly improving your competitive position when the formal process begins.

Beyond the Bid

Winning a government contract is only the beginning. We help clients manage relationships with government clients, navigate contract renewals, expand scope, and build the standing and reputation needed to win repeatedly across departments and jurisdictions.

Key Areas

Public Services and Procurement Canada (PSPC) · ProServices · Task-Based Informatics Professional (TBIPS) · Vendor of Record arrangements · Defence procurement · Provincial standing offers

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Policy

Policy & Regulatory Strategy

Shape the policy and regulatory environments that affect your organization by understanding government priorities and building strategic influence.

Policy and regulatory decisions can open markets, create new revenue streams, or introduce significant compliance burdens. Organizations that engage proactively with government shape these outcomes—those that don't are left reacting to them.

Avenue helps clients identify the policy and regulatory issues most likely to affect their business, understand how government decision-making processes work, and develop strategies to engage constructively with the right people at the right time.

How Policy Actually Gets Made

Our approach is built on a deep understanding of how policy actually gets made in Canada—through consultations, regulatory processes, budget cycles, mandate letters, and political priorities. This isn't textbook knowledge; it's the institutional and political intelligence that comes from years inside government and alongside decision-makers.

We help clients translate their objectives into language and positions that resonate with government, and build the coalitions and third-party support that make advocacy campaigns credible and compelling.

Regulatory Engagement

Whether your organization is navigating a new regulatory framework, responding to a consultation, or seeking to influence the development of new rules, we help you engage at the right level with the right message. We support everything from written submissions to direct engagement with regulatory bodies and political staff.

Key Areas

Federal and provincial regulatory reviews · Environmental assessments · Sector-specific policy development · Cabinet submissions · Government consultations · Coalition building

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